WHO WE ARE
OUR STORY
Mscsports was established as a sports memorabilia business in 2000. From humble beginnings with ambitions of shaping the local sports & entertainment industry, Mscsports has evolved into the award-winning full-service sponsorship agency of choice to leading South Africa brands and rights holders.
As a proud partner of MMG (Mohau Media Group), Mscsports is a 60% black female-owned level 2 BBBEE contributor.
Through our partnerships with leading local and international brands and rights holders, our story continues to evolve year after year as we continue to create measurable IMPACT for our partners through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.
OUR VISION & MISSION
Our ambition stretches far beyond commercial return. We want to be a part of something bigger that leaves a lasting legacy within our industry. Guided by this desire, our vision is to challenge, inspire and shape the world of sport and entertainment.
To do that, we live true to our mission daily which is to continuously create impact through creative, innovative, and measurable solutions that are based in knowledge.
WHAT DIFFERENTIATES US
We are passionate about creating IMPACT for our partners and with our IMPACT MARKETING offering we are able to do exactly that. Through our ability to measure the success of a partnership against a set of clearly defined objectives utilising our proprietary IMPACT MARKETING INDEX (IMI) algorithm, we are able to provide valuable data-driven insights to our partners enabling us to continually improve the performance of a partnership throughout its life cycle.
Given the vulnerability of both the global and our local economy, the South African Sport & Entertainment industry is facing immense pressure and the industry is in desperate need of innovative, forward-thinking ideas.
With a strong team and a clear vision in place, as Mscsports, we are well-positioned to be a catalyst for the change that is required within our industry.
