Mscsports was established as a sports memorabilia business in 2000. From humble beginnings with ambitions of shaping the local sports & entertainment industry, Mscsports has evolved into the award-winning full-service sponsorship agency of choice to leading South Africa brands and rights holders.

As a proud partner of MMG (Mohau Media Group), Mscsports is a 60% black female-owned level 2 BBBEE contributor.

Through our partnerships with leading local and international brands and rights holders, our story continues to evolve year after year as we continue to create measurable IMPACT for our partners through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.

Who We Are - Our Story
Who We Are - Our Story


Our ambition stretches far beyond commercial return. We want to be a part of something bigger that leaves a lasting legacy within our industry. Guided by this desire, our vision is to challenge, inspire and shape the world of sport and entertainment. To do that, we live true to our mission daily which is to continuously create impact through creative, innovative, and measurable solutions that are based in knowledge.


We are passionate about creating IMPACT for our partners and with our IMPACT MARKETING offering we are able to do exactly that. Through our ability to measure the success of a partnership against a set of clearly defined objectives utilising our proprietary  IMPACT MARKETING INDEX (IMI) algorithm, we are able to provide valuable data-driven insights to our partners enabling us to continually improve the performance of a partnership throughout its life cycle.

Given the vulnerability of both the global and our local economy, the South African Sport & Entertainment industry is facing immense pressure and the industry is in desperate need of innovative, forward-thinking ideas.

With a strong team and a clear vision in place, as Mscsports, we are well-positioned to be a catalyst for the change that is required within our industry.

Who We Are - Our Story

Privacy Policy

By viewing this website you hereby acknowledge that you have read and understood the Protection of Personal Information (POPI) disclaimer. Mscsports shall take all reasonable measures to protect the Personal Information of Data Subjects in our care.

For the purpose of this disclaimer “Personal Information” shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (“PAIA”) and the Protection of Personal Information Act 4 of 2013 (“POPI”).

The PAIA and POPI Acts are available online at

According to these definitions, personal information refers to information that relates specifically to information that can identify a living person, such as name, age, gender, identity number, email address, etc.

Mscsports, collects, stores, and uses your information primarily for the following purposes:

  • To provide services to you as instructed and requested by you
  • To compile non-personal statistical information about browsing habits, click patterns, and access to this website.

Whenever you use our website, complete an application form, contact us electronically or use one of the services offered to us, we will collect your personal information. The information we maintain concerning our clients is treated as confidential and protected with the necessary safety measures.

  • Should you have any queries relating to our compliance with the above-mentioned legislation kindly contact our Information Officer at