We provide IMPACT MARKETING services to deliver commercial value & business growth through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.

We deliver RELEVANCE by ensuring a partnership is able to connect a brand and/or a rights holder to a desired target audience. PERFORMANCE of partnerships is delivered through innovative and creative solutions that can be measured against a predetermined set of clearly defined objectives to ensure success.


  • Brand Sponsorship Consultancy
  • Partnership Acquisitions
  • Rights Holder Consultancy
  • Rights Sales
Our RELEVANCE services include both sponsorship consulting and the sale of rights. Analysing existing sponsorship portfolios for brands and assisting in the optimisation of current rights. Facilitating the sale of rights by connecting relevant brands to rights holders and vice versa.


  • Data & Insights
  • Strategy
  • Creative
  • Content and Social
  • Activation Planning & Execution
Our PERFORMANCE approach is centered around defining clear measurable objectives and the creation of a solution that will enable success based on set objectives. Solutions vary from 360-integrated campaigns to small-scale digital and/or experiential solutions.
Our key differentiator is our ability to measure the success of partnerships on an on-going basis utilising our proprietary measurement algorithm, the IMPACT MARKETING INDEX (IMI). With the IMI we are able to measure success based off predetermined objectives in relation to the size of the investment. It also allows to accurately compare the value of different partnerships and how well it is performing year on year.


Our specialist talent management team is proud to represent a highly successful group of elite local and international athletes and coaches.

Dedicated to maximising player opportunities through contract negotiation, personal brand management, succession planning, and ad-hoc consulting services, we empower our talent to focus their energy on creating IMPACT both on and off the field.

What We Do - Impact Marketing
What We Do - Impact Marketing


From humble beginnings as a Memorabilia agency, and with over 20 years of subsequent experience, we’re not only the leading and longest-standing supplier of memorabilia in South Africa, but we have also raised over R100 million for charity through memorabilia sales.

Through our strong international supplier network, our collection includes highly sought-after, internationally-acclaimed items across sports and entertainment. We also source and produce local memorabilia across sports, entertainment and history.

Privacy Policy

By viewing this website you hereby acknowledge that you have read and understood the Protection of Personal Information (POPI) disclaimer. Mscsports shall take all reasonable measures to protect the Personal Information of Data Subjects in our care.

For the purpose of this disclaimer “Personal Information” shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (“PAIA”) and the Protection of Personal Information Act 4 of 2013 (“POPI”).

The PAIA and POPI Acts are available online at

According to these definitions, personal information refers to information that relates specifically to information that can identify a living person, such as name, age, gender, identity number, email address, etc.

Mscsports, collects, stores, and uses your information primarily for the following purposes:

  • To provide services to you as instructed and requested by you
  • To compile non-personal statistical information about browsing habits, click patterns, and access to this website.

Whenever you use our website, complete an application form, contact us electronically or use one of the services offered to us, we will collect your personal information. The information we maintain concerning our clients is treated as confidential and protected with the necessary safety measures.

  • Should you have any queries relating to our compliance with the above-mentioned legislation kindly contact our Information Officer at