WHAT WE DO
IMPACT MARKETING
We provide IMPACT MARKETING services to deliver commercial value & business growth through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.
We deliver RELEVANCE by ensuring a partnership is able to connect a brand and/or a rights holder to a desired target audience. PERFORMANCE of partnerships is delivered through innovative and creative solutions that can be measured against a predetermined set of clearly defined objectives to ensure success.
RELEVANCE
- Brand Sponsorship Consultancy
- Partnership Acquisitions
- Rights Holder Consultancy
- Rights Sales
Our RELEVANCE services include both sponsorship consulting and the sale of rights. Analysing existing sponsorship portfolios for brands and assisting in the optimisation of current rights. Facilitating the sale of rights by connecting relevant brands to rights holders and vice versa.
PERFORMANCE
- Data & Insights
- Strategy
- Creative
- Content and Social
- Activation Planning & Execution
Our PERFORMANCE approach is centered around defining clear measurable objectives and the creation of a solution that will enable success based on set objectives. Solutions vary from 360-integrated campaigns to small-scale digital and/or experiential solutions.
Our key differentiator is our ability to measure the success of partnerships on an on-going basis utilising our proprietary measurement algorithm, the IMPACT MARKETING INDEX (IMI). With the IMI we are able to measure success based off predetermined objectives in relation to the size of the investment. It also allows to accurately compare the value of different partnerships and how well it is performing year on year.
TALENT
Our specialist talent management team is proud to represent a highly successful group of elite local and international athletes and coaches.
Dedicated to maximising player opportunities through contract negotiation, personal brand management, succession planning, and ad-hoc consulting services, we empower our talent to focus their energy on creating IMPACT both on and off the field.
MEMORABILIA
From humble beginnings as a Memorabilia agency, and with over 20 years of subsequent experience, we’re not only the leading and longest-standing supplier of memorabilia in South Africa, but we have also raised over R100 million for charity through memorabilia sales.
Through our strong international supplier network, our collection includes highly sought-after, internationally-acclaimed items across sports and entertainment. We also source and produce local memorabilia across sports, entertainment and history.