We are an award-winning full-service sponsorship agency working in partnership with local and international brands and rights holders to create measurable impact.
We deliver commercial value & business growth through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.
Auctioneering service and sales of leading locally produced and internationally sourced memorabilia across sports and entertainment.
CLIENT: Engen
PROPERTY: The Springboks
YEAR: 2023
To create awareness of Engen’s sponsorship of the Springboks and to establish the association amongst rugby fans and the greater Engen target audience between South Africa’s leading fuel brand and South Africa’s number one team.
EVERY ENCOUNTER MATTERS – A heart-warming commercial that showcases Engen’s commitment to creating warm and welcoming spaces, bringing the brand’s communication platform of “Engen is more than just a petrol station, it is a place where life happens” to life through the brand’s partnership with SA Rugby as the Official Fuel Partner to the Springboks.
CLIENT: Engen
PROPERTY: Engen Soccer
YEAR: 2023
To utilise Engen’s sponsorship of the annual Engen Knockout Challenge (EKOC) and Engen Champ of Champs (ECOC) soccer tournaments to position the brand as a leader in youth development whilst also building brand affinity.
Engen has been a proud partner of the EKOC and ECOC developmental soccer tournaments for 21 years and in 2023 wanted to celebrate this proud history. To achieve this our approach focused on the incredible Legacy of the tournament and highlighted three communication pillars Youth Development, Support of Women’s Soccer, and Beyond the Field which exemplifies the legacy of the tournaments.
Through an always-on content approach across digital, social media, above-the-line, our ambassador network, and PR channels, Engen told the stories of the tournaments including the introduction of our young designer programme, the development of the women’s tournament, and how Engen has helped those involved both on and off the field. This season also included the rebranding of the Engen Soccer social pages to Engen Sports and the launch of the Engen Sports Instagram account.
With never-before-seen engagement and a narrative that lived throughout the campaign, the 2023 Engen Soccer season truly placed the brand at the pinnacle of youth development in South Africa.
CLIENT: Betway
PROPERTY: Betway SA20
YEAR: 2023
To create excitement and drive engagement amongst fans both in attendance and at home around Betway’s title sponsorship of the new SA20 League.
BETWAY CATCH A MILLION – an exciting fan engagement activation centered around the insight that unlike any other sport (played in South Africa) cricket offers a unique opportunity for fans to be a part of the on-field action.
The mechanic was simple, take a clean one-handed catch at any Betway SA20 match to win a share of R1 million in cash. As an added bonus, Betway account holders had their share doubled.
Due to the overwhelming response from fans Betway doubled the winners share to R2 million.
CLIENT: Klipdrift
PROPERTY: Rugby World Cup Sevens 2022
YEAR: 2022
To create and execute a 360-degree integrated consumer-centered campaign leveraging Klipdrift’s sponsorship of the Rugby World Cup Sevens 2022 tournament hosted in Cape Town.
#GOFORGOLD – a fully integrated campaign from concept to execution centered around creating memorable moments for fans to celebrate both at home and in the stands at the RWC Sevens 2022.
The multi-faceted campaign structured around the #GOFORGOLD platform was executed through the line ensuring countless opportunities for fans to celebrate memorable moments and to create Gold Between Friends thanks to Klipdrift through the brand’s sponsorship of the RWC Sevens 2022.
A special edition Klipdrift Export bottle, trade activations, consumer competitions, social media content, fan activations, collaborations with the Gwijo Squad and Jason Goliath and various other through-the-line elements including a 30-second television commercial.
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