We are an award-winning full-service sponsorship agency working in partnership with local and international brands and rights holders to create measurable impact.
We deliver commercial value & business growth through RELEVANT partnerships and high PERFORMING campaigns that speak to audience passion points.
Auctioneering service and sales of leading locally produced and internationally sourced memorabilia across sports and entertainment.
CLIENT: Betway
PROPERTY: SA20
YEAR: 2023
To create excitement and drive engagement amongst fans both in attendance and at home around Betway’s title sponsorship of the new SA20 League.
BETWAY CATCH A MILLION – an exciting fan engagement activation centered around the insight that unlike any other sport (played in South Africa) cricket offers a unique opportunity for fans to be a part of the on-field action.
The mechanic was simple, take a clean one-handed catch at any Betway SA20 match to win a share of R1 million in cash. As an added bonus, Betway account holders had their share doubled.
Due to the overwhelming response from fans Betway doubled the winners share to R2 million.
CLIENT: Klipdrift
PROPERTY: Rugby World Cup Sevens 2022
YEAR: 2022
To create and execute a 360-degree integrated consumer-centered campaign leveraging Klipdrift’s sponsorship of the Rugby World Cup Sevens 2022 tournament hosted in Cape Town.
#GOFORGOLD – a fully integrated campaign from concept to execution centered around creating memorable moments for fans to celebrate both at home and in the stands at the RWC Sevens 2022.
The multi-faceted campaign structured around the #GOFORGOLD platform was executed through the line ensuring countless opportunities for fans to celebrate memorable moments and to create Gold Between Friends thanks to Klipdrift through the brand’s sponsorship of the RWC Sevens 2022.
A special edition Klipdrift Export bottle, trade activations, consumer competitions, social media content, fan activations, collaborations with the Gwijo Squad and Jason Goliath and various other through-the-line elements including a 30-second television commercial.
CLIENT: Castle Lager
PROPERTY: Springboks
YEAR: 2022
With a resurgence in attendance surpassing dwindling pre-pandemic numbers and as a proud supporter of the Springboks, Castle Lager tasked us with elevating the in-stadium experience for fans during all Springbok home games in 2022.
THE CASTLE ZONE – a first-of-its-kind solution in South Africa where fans in the designated 200-seat Castle Zone* can order and get their beer delivered directly to them without having to leave their seat.
Fans have become accustomed to watching sports from the comfort of their homes with easy access to refreshments and the Castle Zone brings that same level of convenience to the stands. No more standing in line at halftime or spilling your beer on the way back to your seat – making sure that fans don’t miss a second of the on-field action.
CLIENT: M&G Investments
PROPERTY: SuperSport Tennis Broadcast (Grand Slams & ATP Tour)
YEAR: Ongoing
To measure consumer awareness of Prudential Investment Managers’ name (and brand) change to M&G Investments through the brand’s tennis broadcast sponsorship on SuperSport
Prudential, now known as M&G Investments has been a long-time sponsor on SuperSport of the ATP Tour and Grand Slam broadcasts.
Utilising our proprietary measurement tool, the IMI (Impact Marketing Index) we have been able to successfully track and report on the impact delivered through the sponsorship in creating awareness of the brand’s name change throughout the 2022 tennis season.
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