UNPACKING SPONSORSHIP INSIGHTS FROM THE ORLANDO PIRATES VS KAIZER CHIEFS’ DERBY The highly anticipated Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South African football. The integrated sponsorship monitoring service provided by the Novus Group found that the match drew a cumulative audience of 3.7 […]

SA RUGBY’S $375 MILLION VALUATION: A GAME-CHANGING EQUITY DEAL For decades, rugby has ignited a sense of unity and national pride with fans from all walks of life. The Springboks’ successes on the world stage have filled stadiums with waves of green and gold, symbolic of the power of sport to unite a country. Building

UNPACKING THE EMPTY STANDS: THE PREMIER SOCCER LEAGUE’S ATTENDANCE DILEMMA The Premier Soccer League (PSL) boasts some of the most talented players and competitive matches globally, yet it faces a persistent challenge: low attendance at its games. This article addresses three critical factors contributing to this issue. 1. Economic Conditions Matchday tickets in the PSL

SPORTS SPONSORSHIP IN THE MODERN ERA: TRENDS AND PREDICTIONS The landscape of sponsorship is evolving rapidly, driven by technological advancements, changing consumer behaviours, and the ongoing digital revolution. Market research indicates that global sports sponsorship, valued at $73.5 billion in 2022, is expected to reach $151 billion by 2032, with a CAGR (Compound Annual growth

SALADS DON’T WIN SCRUMS! (EMPOWERING YOUTH THROUGH RELATABLE ROLE MODELS) As we commemorate Youth Day, celebrating the resilience and potential of our young people, it’s crucial to reflect on the role models who inspire and shape their aspirations. As a mom of two young, impressionable girls, I realize now more than ever how important it

UNLOCKING THE POWER OF MOBILE MOMENTS IN SOUTH AFRICA: A PATH TO TRANSFORMATION In today’s digital era, where connectivity is everywhere, the concept of mobile moments has emerged as a powerful force reshaping industries, societies, and economies worldwide. In South Africa, a country with a rapidly evolving mobile landscape, understanding and harnessing the potential of

THE FUTURE OF SPORTS DOCUMENTARIES: STILL SCORING BIG? Sports documentaries have experienced an unprecedented rise in popularity over the past decade, captivating both die-hard sports fans and general audiences. This trend was especially pronounced during the COVID-19 pandemic when live sports were paused, leading fans to seek alternative ways to engage with their favourite teams

HOW SMALL RIGHTSHOLDERS CAN EXCEL AT SPONSORSHIP For many rights holders, the ultimate ambition is securing fantastic sponsorships that can elevate their organization or event to the next level. The problem is that finding these partners is incredibly challenging, especially for rightsholders with limited reach, are just starting out, or lack of mainstream recognition. While

MOBILE MOMENTS REVOLUTIONISING SOUTH AFRICAN FOOTBALL South African football has long captivated the hearts of millions, boasting a fervent fan base and a storied history of success both on and off the pitch. However, recent years have witnessed a profound shift in how football is experienced, driven by the ubiquitous presence of mobile technology. In

THE PERSON BEFORE THE PURCHASE In the realm of marketing, I’ve always been intrigued by the intricate interplay between consumers and brands. What drives our choices when it comes to making purchases? It’s a question I’ve pondered frequently. However, as I’ve delved deeper into the realm of consumer behaviour, I’ve realized: that our decisions are