IS TV SPONSORSHIP IN SPORTS STILL WORTH IT NOW THAT SOCIAL MEDIA ADS ARE SO EFFECTIVE? With more and more people spending time on platforms like TikTok, Instagram, and YouTube, it’s a fair question: Is it still worth it for brands to spend millions on sponsoring sports events on traditional TV? Social media ads are […]

THE REAL WORK OF MENTAL HEALTH IN AGENCIES Mental Health Month ends today, but the topic shouldn’t.Because if we only talk about mental health when the calendar tells us to, we’ve already missed the point. Agencies know how to build campaigns. What we’re still learning is how to build care. Awareness is easy; consistency takes

History in the Making: What Does it Mean for Women’s Rugby in South Africa? Mscsports’ strategist Bertine Faber discusses the evolving role of brands in women’s rugby.  The 2025 Women’s Rugby World Cup in England has already broken records. More than 375,000 tickets have been sold, triple the 2022 figures, and the Twickenham final is

PARTICIPATION SPORTS: THE SOUTH AFRICAN LANDSCAPE In South Africa today, I think we can agree fitness is no longer just a personal goal or a weekend hobby. It has become a defining part of identity, a lifestyle, and a shared community experience. From township running crews in Soweto to suburban CrossFit boxes in Cape Town,

MSCSPORTS TO DRIVE TELKOM’S SPONSORSHIP VISION FORWARD Mscsports is thrilled to announce its partnership with Telkom, having once again been appointed as the brand’s official sponsorship agency. This reappointment marks a significant achievement and underscores the strength of our longstanding relationship with one of South Africa’s most prominent telecommunications companies. This milestone not only reflects

UNPACKING SPONSORSHIP INSIGHTS FROM THE ORLANDO PIRATES VS KAIZER CHIEFS’ DERBY The highly anticipated Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South African football. The integrated sponsorship monitoring service provided by the Novus Group found that the match drew a cumulative audience of 3.7

SA RUGBY’S $375 MILLION VALUATION: A GAME-CHANGING EQUITY DEAL For decades, rugby has ignited a sense of unity and national pride with fans from all walks of life. The Springboks’ successes on the world stage have filled stadiums with waves of green and gold, symbolic of the power of sport to unite a country. Building

UNPACKING THE EMPTY STANDS: THE PREMIER SOCCER LEAGUE’S ATTENDANCE DILEMMA The Premier Soccer League (PSL) boasts some of the most talented players and competitive matches globally, yet it faces a persistent challenge: low attendance at its games. This article addresses three critical factors contributing to this issue. 1. Economic Conditions Matchday tickets in the PSL

SPORTS SPONSORSHIP IN THE MODERN ERA: TRENDS AND PREDICTIONS The landscape of sponsorship is evolving rapidly, driven by technological advancements, changing consumer behaviours, and the ongoing digital revolution. Market research indicates that global sports sponsorship, valued at $73.5 billion in 2022, is expected to reach $151 billion by 2032, with a CAGR (Compound Annual growth

SALADS DON’T WIN SCRUMS! (EMPOWERING YOUTH THROUGH RELATABLE ROLE MODELS) As we commemorate Youth Day, celebrating the resilience and potential of our young people, it’s crucial to reflect on the role models who inspire and shape their aspirations. As a mom of two young, impressionable girls, I realize now more than ever how important it