SPONSORSHIP BUILDS A BETTER SA Progressively, businesses in South Africa are facing a range of economic challenges that make it difficult to operate and grow. These include a high unemployment rate, frequent power outages, unreliable infrastructure, crime and corruption, and rising cost of living. With all these challenges, how do we build resilience, maintain hope, […]

HOW THE BETWAY SA20 ‘CATCH 2 MILLION’ CHALLENGE DROVE CRICKET FANS BACK TO STADIUMS This year’s inaugural Betway SA20 Catch 2 Million challenge has whipped cricket fans into a frenzy, driving them in droves back to stadiums this summer for their chance to catch a clean, one-handed six to win their share of R2 million.

HOW DO WE TRULY ANALYSE THE CONTROVERSIAL SPURS/SA TOURISM SPONSORSHIP? In a country that is beset by challenges, the news cycle over the last few weeks has been dominated by something that hardly ever makes the front page in South Africa – a potential sponsorship of a sports team. The backlash to the proposed partnership

A BUMPER YEAR PREDICTED FOR SPONSORSHIP AS FAN EVENTS MAKE A COMEBACK Investment into sport and brand sponsorships is set to make a big comeback in 2022, as brands realise the potential of sponsorships and their capability to outperform other tools in the marketing mix, particularly when it comes to keeping audiences engaged and connected

WATCH OUT FOR THE BOUNCER – WHEN IT COMES IT IS GOING TO BE PROLIFIC What would a business article be without a relatable sporting analogy? Particularly when we, as a sporting nation, so desperately crave a return to live sport and a sense of ‘normality’. In the world of cricket, the “bouncer” is the

ATHLETES TO INFLUENCERS: THE NEW COMPETITIVE PLAYING FIELD Professional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods, and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high-value sponsorship deals, but the rise of social media and the absence of live

TRANSACTIONAL VS TRANSFORMATIONAL: THE SPONSORSHIP PARADIGM SHIFT IN POST-COVID ECONOMY There is no denying that the Covid-19 pandemic has irrevocably changed the proverbial playing field for several industries – and the sports and entertainment industry is no exception. With marketing budgets having been significantly reduced in most instances, the absence of live events and severe

THE FUTURE OF WOMEN’S SPORT SPONSORSHIP “Not bad for a girl…” Possibly the phrase that female professional athletes dread most and an accurate indication of all that is wrong when it comes to the sponsorship landscape within women’s sports. Women’s sport has been perceived as inferior based on a biased measurement against how fast they